Print on paper has an exciting story to tell,
a story that shows print is still an environmentally sound and extremely popular communications media and a vital component of the contemporary marketing mix. From printed ads in magazines and newspapers to postcards, direct mail packages, catalogs, door hangers, newsletters, billboards and more, companies everywhere rely on print to enhance brand identity, increase sales, and drive readers to digital technologies.

Print's resilience can be traced to its unique qualities: Print is enduring, versatile, credible, inviting, popular, beautiful, highly personalizable, recyclable, and renewable.

This website is a clearinghouse—an information sharing platform—which brings together in one place information and links to other websites that tell the story about the effectiveness and environmental credentials of print on paper.