Lots of people feel that print has a strong story to tell! Here are links to some of the many articles being written about the effectiveness and/or environmental credentials of print.

Latest Additions to the Article Archive
Direct Mail Marketing Drives Response
New research shows consumers absorb and understand more when reading in print
Two Sides launches new global initiative to stop the use of misleading "go green – go paperless" environmental claims
Why digital natives prefer reading in print

Environmental Credentials of Print
Are E-Readers Better for the Environment than Books? (a response to this article)
Let's Get the Story Straight on the State of North American Forests and Deforestation
Paper ≠ Bad
Print's Carbon Footprint
Understanding Sustainable Forestry

Print in the Marketing Mix
5 Reasons Why Print Should Be a Part of Your Marketing Mix
Can Augmented Reality Add Value to Print?
Google Loves Print, This We Know, For Its Guidelines Tell Us So
Integrate Social Media With Print Advertising to Boost Your Marketing
Is It Time to Go Digital and Abandon Print at Trade Shows?
Mail and Email: We Need Both Print Trumps Digital in the Attention Economy
The Key Roles of 12 Channels in the Customer Journey
Why Should Print Media be Part of Your Media Strategy?
Your Journey Starts Here

Direct Mail
Catalogs, After Years of Decline, Are Revamped for Changing Times
Empower Your Direct Mail with Mobile
How to Stand Out with Inventive Direct Mail Pieces
Personalize Your Mailings and Crank the Results
Print it! Catalogs still sell
What Can Variable Data Do for Your Direct Mail?
Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs.
Why You Should Integrate Online Marketing and Direct Mail

Print's Popularity with Consumers
American College Students Say They Would Rather Study With Real Books, Not Laptops (recent research study)
Americans Still Spend as Much on Print Books as E-Books
College Students Still Prefer Print Textbooks
Consumers Give Newspapers High Marks for Advertising Efficacy
Consumers Like Direct Mail
Ontario Consumers Prefer Traditional Print Flyers to Online Version By A Significant Margin
Over Half of US Newspaper Readers Prefer Print
Print Books Outsold Ebooks in First Half of 2014

Print's Popularity with Marketers
A Growing Number of E-Commerce Sites Are Moving Into Print
J.C. Penney Joins Growing Roster of Retailers Who Choose Print
Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword
Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
There's a Lot to Love About Print, Ask Any Digital Media Pro
Why Designers Choose Print Reason #8: Print is Tactile

Print & the Brain
E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again
Print and Paper Play a Key Role in Learning and Literacy (Fact Sheet)
Readers Absorb Less on Kindles than on Paper
Scientific American: Why the Brain Prefers Paper
Why the Smart Reading Device of the Future May Be...Paper

More Reasons to Choose Print
Designers and Print: Ain't Nothing Like the Real Thing
Print Is Big
The Advantages of Print Advertisements
The Value of Print (A Letter to Marketing Managers)

The Printing Industry and/or Printing Business
Global Print Market Growing 8% from 2011 to 2017
Print Will Not Die Because the Rules Will Change. Here's How.
The Next Industrial Revolution: Functional Printing
Using 3D Printing to Drive Digital Print Marketing