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PRINT AND THE ENVIRONMENT

There is much misunderstanding about the impact of paper and, by implication, print on paper to the environment. Here are some facts to consider before rushing to the conclusion that print on paper contributes significantly to the destruction of forests.

  • Trees from tropical forests are not specifically harvested for paper. Of all the trees cut from the world's forests, 53 percent is used for fuel, 28 percent is used for lumbr, and 11 percent is used directly by the paper industry.1

  • Of the 11 percent for paper, overall, 33 percent comes from virgin trees, 33 percent comes from wood chips and scrap from sawmills, and 33 percent comes from recycled paper.2

  • 65.1 percent of the paper consumed in the United States in 2012 was recovered for recycling.3

  • Of the paper consumed in the United States, about 90 percent is produced here.4

  • 91 percent of the trees consumed in the United States to make paper comes from privately owned forests,5 which give private landowners a financial incentive to grow trees rather than sell off their land for other uses.

  • Private landowners in the United States plant about 4 million trees every day, as a result, forest growth exceeds harvest by 37 percent.6

In the end, from sustainable forests to the renewable nature of trees and recyclability of paper, the paper and printing industries have a positive environmental story to tell—one in which print on paper and healthy forests go hand-in-hand.


1Causes of Deforestation, Direct Causes, Earth Observatory/NASA (2009).
2US EPA, Office of Solid Waste, “Where do the papermaking materials come from?”
3American Forest & Paper Association, www.afandpa.org/PaperRecycling.aspx.
4Dan Burden, “Forest Profile,” Agricultural Marketing Research Center, 2009 (rev. by Milinda Geisler, 2011.
5American Forest & Paper Association, www.paperrecycles.org/statistics/paper-paperboard-recovery.
6International Paper, www.internationalpaper.com/apps/gopaper/whoownsamericasforests.html.

NewsItem

February 2013. The press release regarding Google and others "Go Paperless in 2013" marketing campaign. The release was picked up by news such as MarketWatch, Sacramento Bee, and California Business Journal.
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February 2013 Open letter to Mr. Eric Schmidt, Chairman of Google, in response to its "Go Paperless in 2013" campaign.
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February 2013 Marketers continue to rely print coupons, according to coupon Fact Report 2013.
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