Listen to excerpts from the Xerox series, "Ask the Experts."
PRINT IS GLORIOUSLY TACTILE
NO WONDER IT DELIVERS RESULTS
Humans were designed to touch and feel. Print – an extremely tactile media – caters to this need.
While much of the marketing world’s attention seems to be turned to the digital arena, print continues to be an extremely effective part of the marketing mix. When you think about the emotional impact that print’s physicality has, it’s easy to see why print works.
Perhaps it’s because it exists in the physical world that print is so capable of grabbing our attention. From the magazines sitting in the doctor’s waiting room to the newspapers in the rack at your favorite coffee place and the letters and fliers that arrive in your mail, print has a way of calling out to be picked up and read. >>READ MORE