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Research

Numerous research studies have validated why print belongs in the marketing mix. Click here to see the research archive.

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Logos

Logo Usage Guide

Logo Examples

Download Zipped folders of various logo styles

main logo
vertical logo
horizontal logo

Download this image file of the Choose Print logo that you can use for your email signature. Ask your graphics department for help in setting up an email signature for your particular software.


FAQ PPF

Logos
Download and use the Choose Print logos on your print materials and website to help spread the word. Please follow the Logo Usage Guide for details on placement, colors, etc. Click here for some logo examples, or follow these links to download full sets of the three different logo arrangements: Main, Horizontal and Vertical.

Download this image file of the Choose Print logo that you can use for your email signature. Ask your graphics department for help in setting up an email signature for your particular software.

Articles
The following articles are available for you to use in your company newsletters and marketing materials. No reprint permission or attribution is necessary.

Effectiveness of Print
Is There Really Still a Demand for Printed Magazines?
Has Digital Advertising Rendered Direct Mail Obsolete?
Why Are So Many Digital Publishers Turning to Print?
Does Print's Physicality Matter?
What did Virginia Tech Learn about Digital Versus Print Publications?
What Makes Packaging So Important?
Considering Switching from Paper to Digital Billing?
Why Do E-Commerce Companies Send Print Catalogs?
Are Print Newspapers Still Relevant?
Why is Print Such an Enjoyable Experience?

Environmental Credentials of Print
Does Print Threaten Forests?
Is Going Paperless a Way to Save Trees?
What's the Relationship Between Print on Paper and Healthy Forests?
What's the Truth about the Environmental Impact of Print?
What Do You Know About Print and the Environment?


Posters
Print out these 17" x 22" posters to prepare your team to overcome inaccurate but commonly-held beliefs about the environmental impact, communication power and marketing effectiveness of print on paper.

Print Myth #1: Digital is a more effective marketing tool than print
Print Myth #2: Cutting trees for paper threatens forests
Print Myth #3: Nobody reads direct mail. Digital media is much more effective
Print Myth #4: Electronic communication is more eco-friendly than print
Print Myth #5: Print is a big contributor to landfill waste
Print Myth #6: Digital media's lower response is offset by its lower cost


Postcards
Choose Print has created a series of postcards promoting the fact that print is an effective and environmentally-friendly choice. Please feel free to download these cards, add your logo and return address, and mail them to your clients.

Please note: Postcards must be used as is, with no alterations or deletions other than the addition of your logo and replacing our return address with yours.

Print Promotes Trees*
Print Engages Customers*
Print is a Key Stimulus*
Personalization Pays
Print...An Optimum Choice*

*Updated for 2016


Print Ads
Choose Print has created a series of full page print ads with accompanying articles for trade publications. Please feel free to download these ads and use them (as is) as reprints. They are available in full-bleed with crop marks or without cropmarks for in-house printing or cropped for emailing.

Print is a Team Player full-bleed | no cropmarks | email
Print is Gloriously Tactile full-bleed | no cropmarks | email
Print Communicates full-bleed | no cropmarks | email
Print is Unique full-bleed | no cropmarks | email
Print Provides Green Options full-bleed | no cropmarks | email
Print Stands Out full-bleed | no cropmarks | email
Print is Alive and Well full-bleed | no cropmarks | email


Infographics
Domtar, Paper Because: Handwriting Give the Brain a Workout
Two Sides Infographic: How Paper is Made
Two Sides Infographic: Paper and Sustainable Forestry
Two Sides Ecographic: "Ready to Bust Some Myths?"
Consumers Still Trust Traditional Media Advertising Over Online Ads


Fact Sheets
Paper is one of the few truly sustainable products
Paper is one of the most recycled products
Wood-based paper and non-wood based paper
Paper's carbon footprint isn't as high as you think
Print and paper play a key role in learning and literacy


Letters
Have you been receiving solicitations urging you to register for e-statements in order to help "save trees", and would like to be able to rebut this claim? Good news – a sample letter has already been drafted for your use.
Response to Claims that Switching to Online Statements Saves Trees


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